Business is only as complicated as you want to make it.
You might be spending disproportionate chunks of time looking busy but not actively engaged in doing the work of your business. You could be adding more bells and whistles to your offering, making your office look better, getting new business cards, updating your website, trawling through emails, improving your systems and ploughing through dreary hours of admin… ad infinitum.
BUT there is one blind spot that people will not or choose not to see, because it makes them uncomfortable, they don’t know how to do it and they don’t know what to do about it…
You can spend countless hours on polishing your product, looking as busy as the next person and tweaking everything about your business. OR you can focus on the one truly effective thing that is guaranteed to grow your business – YOU CAN MAKE SALES.
Nothing happens until a sale is made. It doesn’t matter how pretty your office looks or how cool your product is, if you don’t sell it, you don’t eat.
If you’re not actively selling to prospects who are in the market to buy, all those coffee meetings, “important” phone calls and endless networking events aren’t worth anything. Therefore they’re costing you plenty of time, money and missed opportunities.
It might surprise you to know that you need to invest at least 20% of your time in sales producing activities – even more if you’re a new business – up to 80% of your time should be focused on sales if you want to reach your goals.
You’ll need a repeatable process to bring you more customers on a regular basis if you are going to grow your business.
The first step is to make sure you’re talking to people who want what you have and are happy to pay for it. That’s an exercise in marketing and making sure you’re in the right business.
The second step is to get MUCH better at selling – so here’s my gift to you…
The Elegant Selling eBook, for people in professional services who think they can’t sell – just click to download. It’s full of ideas, scripts & techniques to overcome sales fears and phobias.
Need some sales training for your team? Ask about “The Art of Selling” workshop. Book a phone call here to see how it can work for you.