Quick and simple guidelines to create content
Here are the rules…
- Don’t be generic – don’t write for everyone , write just for one person
- You need to get inside their head to get to the HOT Buttons – make it personal.
- Keep great notes on conversations with clients or customers – these are your source materials
Here are the steps:
Identify a specific person
Write a list of the clients you’ve dealt with over the few weeks or few months – Name them. Some will stand out more than others because of the conversations you’ve had – choose the ones you’d most like to write for and that you have the most to contribute to.
Find their HOT Buttons
Under each name write down all the problems they have – real and perceived. Dig deep – find their fears and frustrations; what irks them, what keeps them awake at night, what they would do if they had a magic wand; what they most want your help with; their horror stories and their dreams and desires. Be very specific; not “needs more money” but “Needs to generate $5000 by Monday.”
Write the article in a particular style
Once you have the list, write an article for that person – just that person, because if one person has that problem or desire you can bet your boots others do too. Make it interesting to read – choose a style to write it in. It could be a case study, a rant, a “how to”, common myths… it could even be a checklist, FAQs or 3 Steps to do something.
You now have page full of ideas for articles, blogs, and social media posts – no more staring at a blank page. You can even turn these into videos or podcasts.