I walked into a hardware store one day. There were 3 or 4 people standing behind the long counter and another 3 or 4 people in front of the counter waiting to be served. One bloke behind the counter looked like he was running rings around all the other guys– he was serving all the customers while ... [Read more]
Customer Service
7 Client-getting strategies even if you think you’re no good at marketing
Let's get rid of the head –trash first. Marketing is not difficult. Stop thinking of it as "Marketing", start thinking "Getting to know the people you'd like as customers". Here are just 7 ideas – there are a million more, I'm sure. The trick is to IMPLEMENT a strategy or two, don’t just passi ... [Read more]
If you’re not using a 5 Step Follow Up Process, you’re leaving thousands of dollars on the table
Marketing is like a game of tennis; you hit the ball, the other person hits it back. But what if they don't hit it back? Do you abandon the game, take your racquet and ball and slouch off home? Well you could give up, but where's the fun in that? So, why do business owners get dejected when ... [Read more]
Why losing customers can be the best thing that ever happened to your business
No one likes losing customers – except those ones who always give you grief and continually expect way more than you are willing to give. But why do customers leave you? Have you ever checked, or are you willing to let them go through the revolving door as the new ones come in? If you've never ... [Read more]
“Thank You and Hello” – How to Keep More Customers
How many times have you eaten in a restaurant bought new clothes stayed in a hotel bought a magazine gone 10 pin bowling bought a gift for a friend gone to the movies bought take-away food… …and felt like a valued customer? Not just in the moment (it’s fairly easy for ... [Read more]
